Louis Carr is a highly accomplished senior sales executive, a published author, a dedicated mentor, a benevolent philanthropist and a devoted patron of African-American art.
In 1986 Mr. Carr started his career with BET Networks. He brings more than 13 successful years as President of Media Sales. He is responsible for more advertising dollars targeted to the African-American Consumer Market (AACM) than any other sales professional in the media industry.
Over the course of his career with BET Networks, he has delivered to date well over 5 billion dollars in advertising dollars targeted to African–American consumers. He has been named one of the most influential and prominent African-Americans in the media and marketing industry. He has hired more African-American sales professional than any other executive or company in the industry. He started his career at Ebony Magazine and has worked for Black Enterprise Magazine.
With Mr. Carr’s innate talent to lead and guide, he is the only African-American who has served on all of the following industry boards: International Radio and Television Society, the Ad Council, the American Advertising Federation, the Cable Advertising Bureau. He currently serves on Boys Hope Girls Hope and the United States Track and Field Foundation (USTFF).
Louis Carr the philanthropist is dedicated to inspiring African-American youth of Chicago with his very unique approach. He is a strong advocate for donating cultural opportunities to the youth of Chicago. He credits much of his success through vision and goals. He feels cultural participation broadens understanding, inspires creativity and opens minds to think in new ways.
Louis Carr has a long history of supporting the African–American art community. For years, he has commissioned art pieces exclusively created by African-American artists. He and Diane, his wife of 30 years, have amassed an extensive collection.
Providing Meaningful Job Opportunities for Minority Students in the Communications Industry
Louis Carr Internship Foundation (LCIF) provides 10 paid internships in communications to undergraduate students of color during the summer immediately following their freshman, sophomore or junior year of college.
Louis Carr established the not for profit, 50l(c)(3) Foundation in 2003 to increase multiculturalism and diversity in the communications industry. A veteran of over 30 years in communications, Carr knew that segments of the industry such as advertising, marketing, public relations and media sales were slow to develop the multiethnic workforces which reflected the changing racial composition of the USA and the challenges of multicultural global markets.
To ensure more minority representation Louis Carr, President of Media Sales, BET Network, structured the LCIF intern program with a two-fold mission. First, LCIF internships would give highly motivated minority students, who could not afford to take non-paying summer internships, a chance to get career-building experiences in top communications companies while earning needed money for college. Second, LCIF internship program would help companies to identify, recruit, and maintain a more multicultural workforce.
For over 10 years, the Louis Carr Internship Foundation has dedicated its efforts to improve diversity in corporate America. This invaluable foundation provides a platform for students of color to gain practical experience with paid internships. Since inception of his mentorship program, there have been one hundred and eighteen paid interns and 22 interns who have garnered full time employment opportunities in the marketing and media arena. The Foundation has partnered with a variety of the leading companies such as: CNN, Discovery Networks, McDonald’s Corporation, BET Networks, GlobalHue, Burrell, Uniworld and Walton Isaacson.
The application period is from November 1st to February 1st. On April 20th the Foundation will announce the summer LCIF interns on this website.
Chairman: Louis Carr, President of Media Sales for BET Networks
Secretary: Diane Dinkins Carr , DDC Consulting Group Inc
Joseph D. Abruzzese, President, Advertising Sales, Discovery Networks
Nia Batts, Director of Strategic Partnerships for Viacom Inc.
Jocelyn Brown, Founder, JB Investor Ventures L.L.C.
Raymond Goulbourne, Executive VP, Broadcast Advertising, BET Networks
William Dyson, Account Executive, Advertising Sales, BET Networks
Kevin Newell, Executive VP and Global Chief Brand Officer, McDonald's Corporation